JavaZone talk: The Elevator Pitch

So I got my talk accepted for JavaZone this year (Norwegian description and link). Scary and exciting. 🙂

I’ve got lot’s to say but structuring it all is hard, so I’m reading up on an article about presenting that I got from my brother. One of the first things it says to to is define the elevator pitch. So here goes.

Integration is too complex, and it need not be. Make integration an every day thing by adhering to simple and clear principles. Trying to use technology to buy your way out of it will only add complexity and solve very few of your real problems.

I might try to develop other parts of the talk here too. This is just a draft, I’d love any viewpoints. Thanks. 🙂

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